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Outlast is the third tenet of Survivor and in the end, it is the one that matters most. Cuz if you don’t outlast…, well that’s self-explanatory.

As a contestant, you outwit and outplay so that you can outlast everyone else and win the game.

At the same time, the idea of outlasting everyone else brings the element of randomness or luck into play. Contestants and fans call it the “Survivor gods.” You can be the strongest, most cunning, most sociable and best player ever, and in the end, a random event that you have no control over can get you voted off the island.

The difference in business and life is that unlike Survivor, there can be myriad winners.

Will everyone be a billionaire or millionaire? Will everyone be financially successful? Will everyone live their dream?

Of course not.

Life is random. Life is challenging. Life is not lived on Easy Street.

The game of Survivor puts contestants in a challenging, unfamiliar environment with a 1/2 cup of rice per day. Contests and challenges are added to push people to compete and, pardon the redundancy, survive.

Are the contestants lives at stake? Not really, although people have been in life threatening danger from dehydration, accidents and physical exhaustion.

If you’re reading this, you are probably living in relative prosperity. Your struggles are not whether you will eat today. Like me, you are already better off than most of the world’s population.

Yet, you have goals and dreams. You have obstacles and struggles to reach those goals and dreams.

And just like on the show, to get there, you have to Outwit, Outplay and Outlast.


Dr. Jeff

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